Did you know 66% of people have thought about their funeral wishes, but only 7% feel comfortable talking about it?
As the UK’s leading funeral provider, Co-op Funeralcare wanted to change that, and lead the industry with their brand of progressive empathy.
“Talking now helps your loved ones later” is fully a integrated campaign, featuring a 60 second spot coming from Lucky Generals, and supported through the line with our social, web & POS campaign that features the full conversations we captured on set with the characters in the TVC, as well as stills capturing these moments throughout the country.
Our campaign aims to break the stigma of having the conversation by showing it doesn’t need to feel too serious or awkward or cold. Have you had the conversation?
