As an innovative and comfort-first brand, sloggi had a bit of an image problem when it came to getting younger people hyped about their products. Usually releasing one annual TV ad, we worked with them to create their first “digital-first” year, under the brand platform of “We Move”.
We Move stands for the power of the collective, and the importance of moving through our worlds in comfort together.
This was a truly female-led and focussed campaign from start to finish. We sourced collectives from across our markets, up and coming photographers, directors, and illustrators, as well as creating new music with artists to string it all together.
Our campaign spanned six different underwear ranges, and we released content throughout the year across TikTok, Instagram, web, and point of sale. This project was a beast.
