As Unilever’s biggest dishwashing brand, Sun wanted to move their image on from stale white lab coats, to a more human approach to getting dishes sparkling. We came up with the global platform “Tested on Real Life” where we delved into the minds of people in their homes, and uncovered their quirks and anxieties around the stains of real life.
From disagreements about which way up the fork should be stacked, to thinking you’ve ruined your kids favourite bowl with tomato sauce, to being skeptical about natural products really working, we had endless insights to play with. Here’s a couple of the ads that have been made so far.